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Intelligence you can use TODAY - to increase profits
  • How to change your price by a couple of pennies - and get 10-20% MORE ORDERS!

  • Raise prices - and get MORE ORDERS!

Pricing isn't all logic. People also buy at one price and not at another for psychological reasons - many of which they don't understand. Yet these psychology-based choices have been documented by pricing strategy experts in tests of hundreds of millions of consumers. Here's how pricing psychology can work for you.

    Author Marlene Jensen is a pricing strategy and new business expert. The consulting company she launched years ago, (see, has helped some very big companies, such as American Express, AARP and Playboy, as well a number of small and medium-sized entrepreneurs. She has personally conducted almost 100 tests of pricing strategies -- as well as idea tests -- for her clients.

Author Marlene Jensen picture

    Dr. Jensen has also performed dozens of pricing strategy tests for her own business launches — 1 magazine (Sportswoman) and 2 paid-subscription newsletters (Ancillary Profits and Media Marketing), all 3 of which she later sold) — and a book company.

    She's the author of the following books:     Marlene has taught pricing strategies at the Ancell School of Business, Western CT State University, and currently teaches marketing at Lock Haven University of PA. She did her doctoral dissertation on pricing new products.
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  "We implemented your book's pricing strategies -- to the tune of a 300% increase in sales!"
Neil Greer
Impact Engine

   "Marlene Jensen has done marketers one big favor by writing and publishing Pricing Psychology Report. It's succinctly written but packed with test results, advice, and numbers--prices that will increase your sales and others that depress response in both the consumer and b-to-b arenas."
-- Paul Swift
Editor & Publisher
Newsletter on Newsletters

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   "Are consumers really 'fooled' into thinking that a $9.99 price is cheaper than a $10 Price?
   "Apparently so: In her new Pricing Psychology Report, pricing expert Marlene Jensen says that a $9.99 price will probably pull 10% to 20% more buyers than a $10 price.
   "Why? Certainly not because of the one cent difference. The report states: 'There is a learned pattern response in our brains that makes us see $9.99 as much lower than $10. And it persists, even though most of us know this trick.'
   "To order Marlene's report (which I highly recommend) visit"
-- Bob Bly
Bob Bly's Direct
Response Newsletter

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   "I'm amazed at how Pricing Psychology Report has helped me. I have recently changed career paths and this book has given me some much needed insider information.
"The principles and proven pricing strategies illustrated in your book are dead on the money. Your strategies are practical, relevant, and easy to apply to real-life settings. This is exactly the information I have been looking for."

--Chanteau L. Strickland
MBA student & sales executive

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   "Pricing Psychology Report contains 10 chapters of value-packed advice. (You) can use it to look beneath the obvious factors in making pricing decisions to consider the psychological aspects of how much you charge for your products."

-- Harry Baisden
Hotline Newsletter,

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   "I plan to reread this book often for its guidance on pricing. I thought I knew all about this stuff, but Marlene Jensen sheds more light on what I should, and really shouldn't do. I can't estimate what that's worth to a business like mine. Thousands of dollars? Maybe millions in the long run."
-- Claudia Levine

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How to raise your price and get MORE sales!

You might believe that there is no such thing as pricing too low - from a consumer perspective. But you'd be wrong.

In 1992, I launched Ancillary Profits newsletter (sold to magazine publishers) at a price under $100. A few months later, I tested that price vs. one well over $100 -- a 31% price increase.

What should have happened? A common "rule of thumb" in marketing says raising prices by 10% will decrease orders by 10%. Thus I should have received 31% LESS orders. Instead, my orders went up by 11%! At a 31% higher price! If you do the math, that means I got to pocket 45% MORE CASH for the very same product.


Will this work for you?

PRICING PSYCHOLOGY REPORT explains WHY higher prices can sometimes attract MORE buyers, and what market conditions make it more likely to happen. Many of these factors are under your direct control. Armed with this knowledge, you can figure out how to make it work for YOUR products and/or services.

You probably know this psychological quirk

Which of these two prices will get more buyers?

  • $9.99
  • $10

Yes, the $9.99 price will be the winner (except for one particular category of products - as you'll learn in PRICING PSYCHOLOGY REPORT). The $9.99 price will probably pull 10-20% more buyers than the $10 price.

Why? Certainly not because of the single penny saved! There is a learned-pattern response in our brains that makes us see $9.99 as much lower than $10. And it persists - even though most of us know this trick.

You probably do NOT know about "magic numbers"

There are many more such psychological quirks - or emotional reactions to numbers - in human brains. Quirks a pricing-strategies-savvy marketer must understand in order to generate as many sales as possible.

Here's an example:

Which of these prices will pull up to 10% MORE ORDERS?

  • $9.90
  • $9.91
  • $9.92
  • $9.93
  • $9.94
  • $9.95
  • $9.96
  • $9.97
  • $9.98
  • $9.99

Yes, one of the above prices has been tested in millions of direct mailings and found to get up to 10% more orders than the other prices.

Yet, you needn't spend that kind of money testing them. You can learn the answer in PRICING PSYCHOLOGY REPORT.

But this doesn't only apply to such small prices. It's also been tested and found to apply to:

  • $190
  • $191
  • $192
  • $193
  • $194
  • $195
  • $196
  • $197
  • $198
  • $199

Look at the last number ending the prices you currently charge. Maybe, by chance, your price uses the correct number.

But, look at the odds. You've got just a 1 in 10 chance your price is the one most likely to increase your sales. PRICING PSYCHOLOGY REPORT will let you change that last number and increase your cash by up to 10%. No, we can't guarantee that it will work for you. But hundreds of direct marketers have tested this and found that it DOES WORK for them.

The pricing strategies in this section of the report alone are worth AT LEAST thousands of dollars for you!

You don't sell by direct response?

If your product or service isn't sold by direct response - it doesn't matter. We look at direct response price tests because they are the clearest, cleanest price tests that can be conducted. You don't have extraneous variables, such as store locations, different cities, etc. all affecting results. With direct response (both by mail and over the Internet), everything is exactly the same - except for the price. So we can prove these pricing strategy tests are statistically reliable and valid.

"Poison Prices"

In 3 statistically reliable price tests for clients and myself, I have personally found one number between 0-9 to be DEADLY. When I used one "poison" number in the price - sales plummeted.

In all tests, there were 3 prices tested. Call them higher, medium and lower. The expected results would be something like this:

  • Highest price = fewest orders
  • Medium price = medium orders
  • Lowest price = most orders

HOWEVER... in these three tests the medium price performed terribly. It pulled just 16 orders for one client and 26 orders for the other. (Compared to over 50 orders each for the "highest" and "lowest" prices.) In the test for my own product, I got:

  • Highest price 49 orders
  • Medium price 2 orders
  • Lowest price 54 orders

Why? Each of the three "medium" prices that bombed included a number that was not used in any other price tests I've done for my own or my clients' products. So - the only time I've tested prices with this single number in it - the results have been a disaster.

You'll learn this number in PRICING PSYCHOLOGY REPORT. If you discover it's a number used in any of your prices, I recommend you immediately test a price without that number. It could make a big difference in your sales.

How to charge higher prices to one group - and lower prices to another - legally!

Some people want your product, no matter the cost. Others will buy only when you lower your price.

Being a good marketer - you want to have your cake and eat it too.

PRICING PSYCHOLOGY REPORT shows how you can identify these two different customer groups and learn which are psychologically predisposed to pay more and which are not. It also shows you pricing strategies that allow you to legally price your product(s) or services differently to those groups.

Further, this report shows you how to let your customers sort themselves into your two different price groups - without you having to figure it out yourself.

And... PRICING PSYCHOLOGY REPORT shows you how to keep the two groups perfectly happy paying two different prices. No complaints. No annoyed customers. Just fatter profits.

How to test prices - easily & reliably

PRICING PSYCHOLOGY REPORT will raise many interesting ideas for you - ideas that could greatly increase your revenues. But... how can you make sure they'll work in your market with your customers?

If you sell anything online - or COULD sell something online, just to test the pricing - you're in luck.

There are two online solutions today that will let you do what is called "perfect A/B split" price testing - which you need to have reliable test results. A/B split testing means simply:

  • The first visitor to your site sees price "A"
  • The second visitor sees price "B"
  • The third visitor sees price "A"
  • The fourth visitor sees price "B"
  • Etc., etc.

Why is this important? Because if you instead tested price "A" on one day then price "B" on the next day, there are too many extraneous variables that could have affected the results. Variables not at all connected to the prices you're testing. There might have been a news item in your industry one day that made people more or less likely to buy your product. There might have been bad weather one day that kept more people inside where they were computer surfing - and more predisposed to buy. Only by A/B split testing can you be sure that the different prices are the only thing affecting the results.

Great news - both of these online price testing tools are FREE! You'll learn about both in PRICING PSYCHOLOGY REPORT - and how you can use them to set up your own price testing. Once you can test prices, you'll KNOW what you're charging is the most profitable price. No more leaving thousands of dollars on the table that you could have collected. No more guessing. No more worrying.

No time-wasting mumbo-jumbo

The PRICING PSYCHOLOGY REPORT contains no textbook theory or page-bulking-up blather. It's just 11 chapters (56 pages) of pricing strategies that have real-world testing to back them up:

  • How to raise prices without losing sales - what works and why
  • "Magic" numbers that increase orders
  • "Bad" numbers that discourage orders
  • When putting cents in your price is a danger
  • How your "decor" is connected to the price you can get
  • Psychological tricks in discounting
  • How to "hide" price increases in plain sight
  • The psychology of negotiating prices
  • Pricing alerts - danger signs that you're seriously underpriced
  • How to charge different prices to different groups - legally
  • 2 FREE online testing solutions - so you can test prices yourself
  • PLUS... a chapter of interviews with Internet marketing gurus - including Jim Edwards, Anne Holland, Harmony Major, Michael Nicholas, and Dr. Judith Briles - on what they've found works in pricing psychology.

Special discount & guarantee

PRICING PSYCHOLOGY REPORT should be priced at $150 or more, given that the wisdom it contains from thousands of price-testing marketers could easily increase your profits by thousands (or hundreds of thousands!) of dollars.

    BUT... if you order today, , the report can be yours for just $47!

And... you can look it over and decide for yourself if it is everything you expected. If not, just let us know within 30 days and you'll receive a full, 100% refund.

Versions Available
Pricing Psychology Report - 56-page e-book by author Marlene Jensen. Discounted Price: $47. This pricing book is the best-selling pricing e-book ever! (You can verify this at e-book megastore
Pricing Psychology Report
Pricing Psychology Report
46 Ways to Raise Prices …Without Losing Sales - 134-page e-book, Author Marlene Jensen. Discounted Price: $75 (Verify price at
46 Ways to Raise Prices
1-2-3 Price Change Models™
Excel®-based models that let you see what would happen if you raise or lower prices -- unilaterally or in response to competitors' price changes. Just 3 numbers to input! Value: $35
Price Check application
Proven Pricing Secrets (94-page e-book), author Kunle Olomofe. Discounted Price: $47. (Verify price here.)
Proven Pricing Secrets
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Pricing Strategy Associates
PO Box 256, Lock Haven PA 17745
Voice: 570-244-2261

© Copyright 2004-2010 Marlene Jensen.
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